Distribution in Portugal

Distribution countries

A new recruit to Trust Network took over the establishing of Hardcase distribution in Portugal. After conducting market research to find suitable distributors to approach, sample orders were secured from the interested parties. Further follow up work was done on in-market pricing and marketing with the prospects after they had tested the samples. This led to three or four strong candidates who were convinced of the potential of Hardcase and wanted to distribute the brand. We then visited each of the candidates in Portugal for detailed discussions of their respective commitments and investment in Hardcase should they become the Portuguese distributor. One of the country’s premier musical instrument distributors was then appointed as the Hardcase distributor: Americo Nogueira Lda. Still today, over 15 years later, they remain as Hardcase’s distributor having built their business year-on-year since then.